PeC: 11 Ways to Increase Conversions on Mobile Devices
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time...
View ArticlePeC: Increase Conversions with Alternate Payment Methods
Ten years ago, PayPal was the ideal solution for small businesses that couldn’t justify the high costs of a merchant account. In its infancy, the growth of PayPal user accounts came from smaller...
View ArticlePeC: 5 Ways to Promote Multi-Item Orders
Thanksgiving has nearly disappeared at many retail outlets, as companies push customers into holiday shopping even before Halloween candy has had a chance to be cleared from the shelves. Shoppers are...
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PeC: Drive Ecommerce Conversions with First-person Statements
If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and let them tell you what...
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PeC: 10 Last-minute Ways to Increase Holiday Conversions
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself, there are...
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PeC: Customize the Search Page to Increase Ecommerce Sales
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online retailers miss the boat when...
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PeC: Visitors’ Devices Affect Conversions
Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than others, we often miss the differences between desktop and...
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PeC: Optimizing Price for Products with Attributes, Options
Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well as variations in price....
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PeC: How to Boost Sales on Gift-giving Pages
During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the Christmas shopping season, but...
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What to Include in Navigation for Higher Conversions
With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are...
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